Advertising Revenue Model, pt 2

To further dissect some creative advertising opportunities/strategies that exist online, I wanted to emphasize one point in particular today, that is regarding the concept “connectivity.” My notion for this concept is still a bit premature, so I won’t dive in too deep, but today, I at least wanted to jot a few ideas down to begin marinating with.

As I scower the web, I’ve been keeping my eyes open and my right index finger poised to press the “Print Screen” button in the upper right quadrant of my computer keyboard should a certain web page compel me to do so. I see an image here, and then I see an image there… worlds apart in real life but just a click away in the web world. The big question is how do you identify and analyze these types and strands of connectivity online and then provide a tangible triangle back to the core, and still between the three; not too mention the the effectiveness of the ad- albeit simply an impression in someone’s subconscious.

For example I saw the two images below online this morning. I read CNN news today; I checked my Facebook thing today. Both hit me with pictures of goofy guys in sweaters. One was paid advertising, one was done as a joke by my little brother: you tell me, which one do you think is more effective? Which one makes you giggle in your gut and say, “I want to go rent that movie…”

Or maybe the movie is arbitrary, maybe all Netflix cares about is that you rent it from them… they don’t care which movie, they just care that a movie was rented.

Facebook.com

CNN.com

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